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Base64/Case Studies/Turf TitansCS-001
Live Case Study · Updating Monthly
Turf Titans Landscaping Logo

From invisible
to Page 1.
14 days.

Most agencies wait until results are picture-perfect before publishing anything. Here's where Turf Titans stands at Day 14 — real data, unfiltered.

Client:Turf Titans
Industry:Lawn Care
Market:Chicago Area
Phase:1 of 3

0x #1s

Sand Level rank

0 days

Time to results

Top 0

Lawn Aeration rank

ResultsWebsite Transformation

Drag to see what we replaced.

Left = the old vanilla HTML site. Right = the new Next.js build on Vercel.

New Turf Titans website
After — Next.js
Old Turf Titans website
Before — HTML

Rebuilt from scratch — no template, no page builder, no compromise on speed.

01 — The Challenge

Stuck in the
digital weeds.

Great service on the ground. Completely invisible online. Their old HTML site wasn't just outdated — it was actively working against them on every front.

<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td align="center" bgcolor="#ffffff"> <font face="Arial, sans-serif" color="#333333" style="font-size: 14px;"> <!-- DEPRECATED: Do not use inline styles -->&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<br/><br/>
&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"><br/><br/>
<tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<font face="Arial, sans-serif" color="#333333" style="font-size: 14px;"><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<!-- DEPRECATED: Do not use inline styles --><br/><br/>
<tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"><br/><br/>
<font face="Arial, sans-serif" color="#333333" style="font-size: 14px;">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
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<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
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<!-- DEPRECATED: Do not use inline styles -->&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <font face="Arial, sans-serif" color="#333333" style="font-size: 14px;"><br/><br/>
<tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
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<div> <table border="0" cellpadding="0" cellspacing="0" width="100%">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
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<tr> <td align="center" bgcolor="#ffffff"> <font face="Arial, sans-serif" color="#333333" style="font-size: 14px;">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <!-- DEPRECATED: Do not use inline styles --><br/><br/>
&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<font face="Arial, sans-serif" color="#333333" style="font-size: 14px;"><br/><br/>
&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"><br/><br/>
<tr> <td align="center" bgcolor="#ffffff"> <!-- DEPRECATED: Do not use inline styles -->&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <font face="Arial, sans-serif" color="#333333" style="font-size: 14px;">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
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<tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"><br/><br/>
&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<font face="Arial, sans-serif" color="#333333" style="font-size: 14px;"> <!-- DEPRECATED: Do not use inline styles --><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr> <td align="center" bgcolor="#ffffff">&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
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&nbsp;&nbsp;&nbsp;&nbsp;<b>Turf Titans Lawn Care Services</b><br/><br/>
<div> <table border="0" cellpadding="0" cellspacing="0" width="100%"><br/><br/>
01
Tech DebtERR_01

Outdated HTML/CSS

02
Markup: 0ERR_02

Missing JSON-LD Schema

03
Basic SEOERR_03

Missing Meta Tags

04
Low ConvERR_04

Poor Conversion Design

05
Trust: 0ERR_05

Zero Social Proof

06
Rankings: 0ERR_06

No Keyword Strategy

07
Thin ContentERR_07

Thin Content Silos

08
Cost DrainERR_08

Paying 3rd-party fees

09
No DataERR_09

Flying completely blind

01
Instant Load

Enterprise Web Rebuild

Tore down the old HTML site and replaced it with a modern Next.js architecture. This delivered instant page loads, significantly improved accessibility scores, and completely eliminated their expensive monthly 3rd-party SaaS fees.

02
New Rankings

Hyper-Local Content

Launched 4 new location-specific landing pages and 6 core service pages tailored to neighborhood-level searches. Every page was injected with semantic Schema markup to feed direct, structured data to Google’s crawlers.

03
Phone Ringing

GBP Takeover

Fully optimized their Google Business Profile by restructuring categories, services, and posts. Combined with the new website and SEO, this turned dormant map views into six #1 rankings for keywords 'Sand Levelling' and ten top 5 rankings for 'Lawn aeration'. Most importantly, Turf titans already got their first booked lead directly as a result of our work, just two days after launch.

Local Falcon · Service Area Heat Map

The map is turning green.

Day 0: Before

Day 14 — Sand Leveling

Day 14 — Lawn Aeration

Keyword Ranking

"Sand Leveling" & "Aeration"

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03 — 14-Day Results

The numbers
at Day 14.

Fix the technical foundation first. Google rewards it faster than anyone expects.

0x #1s

Sand Leveling rank

Jumped from 20+ to secure six local #1 map positions.

Top 0

Lawn Aeration rank

Broke out of the 20+ graveyard on a highly competitive term.

0/100

Lighthouse score

Perfect performance score on rebuilt site.

0%

3rd-party cost cut

Custom lead form eliminated all external monthly SaaS fees.

04 — Day by Day

The 14-day
playbook.

Drag the timeline to see the impact of our sprint trajectory.

Day 0
Invisible (Rank 20+)
Day 2
New Site Live
Day 5
GBP Optimized
Day 7
Schema Indexed
Day 10
Map Pack Entry
Day 14
Top 3 Sweep
🔬

Transparency Notice

Why we're publishing
before it's "done."

Most agencies cherry-pick a perfect final result. We share the trajectory. This is Day 14: strong signal, real rankings, honest roadmap. Showing the work in progress is what builds trust, not hiding it.

🔍

05 — What's Next

The road to
#1 everywhere.

Phase 1 is complete. The foundation is set, the map is turning green, and data is flowing in.

1

Foundation & Tech

Complete

Website rebuild, GBP overhaul, schema markup, Search Console, Google Tag Manager. Complete.

2

Traffic & Indexing

In Progress

Pages fully indexed, organic traffic climbing, ranking data confirmed across all service terms.

3

Lead Gen & Conversion

Coming Soon

AI-driven conversion optimization, lead volume tracking, cost-per-lead reporting.

Phase 2 — Next actions

Monitor all new pages as indexing completes
Deploy conversion events via Google Tag Manager
Track organic lead volume from search
Push Top 5 rankings all the way to #1
Expand service area coverage to suburbs
Use AI insights to optimize best-performing pages

Check back next month — we'll update this page with Phase 2 indexing data and inbound lead volume.

Ready to grow?

Get off page 3
and onto the map.

Turf Titans hit #1 in 14 days. Book a free strategy call — we'll walk through exactly what's possible for your business.