Get Found. Get Called. Get Booked.

Three things drive Google Maps rankings: relevance (does your profile clearly describe the services and areas you serve), distance (how close you are to the searcher), and prominence (how established and trusted Google considers your business, based on reviews, citations, and website authority). Most home service businesses lose on prominence — an incomplete profile, inconsistent business name/address/phone info across directories, and too few recent reviews. We audit all three, fix the technical gaps, and put a review-generation system in place so prominence keeps climbing month over month instead of stalling out.

Digital marketing is the full system that gets your business found, contacted, and hired online — it includes your website, your Google Business Profile, your reviews, your ads, and the follow-up process that turns an inquiry into a paying customer. A website alone is just one piece; without Local SEO, lead capture, and follow-up automation built around it, a website is a digital business card that nobody sees. Real digital marketing treats your online presence as a system: get found, get contacted, respond instantly, and convert that contact into a booked job.

Chicago is a city of neighborhoods, not one market — a search for 'roofer near me' in Pilsen surfaces different competitors than the same search in Bridgeport or Gage Park, and Google weighs proximity heavily within a metro this dense. Generic national SEO templates ignore that and optimize for the city as a whole, which means you lose to competitors who've built neighborhood-specific pages, citations, and review density. Our approach is built around Chicago's actual geography: neighborhood-level service pages, hyperlocal citations, and messaging that speaks to the specific communities you serve, not a copy-pasted 'serving the Chicagoland area' page.

Even referral-driven businesses lose jobs to review count today, because the referred customer still Googles you before calling to confirm you're legitimate, and what they see next to your name is often the deciding factor between calling you or the competitor listed above you. A business with 60 recent reviews and a 4.8 rating reads as an easy, safe choice; a business with 11 reviews from 2020 reads as a question mark, even if the work itself is excellent. Reviews are also a ranking factor for Google Maps, so review volume and freshness directly affect whether you show up for new searches at all, not just whether people trust you once they find you.

A Voice AI receptionist is software that answers your business phone line 24/7, trained on your services, pricing ranges, and service area, so it can answer common questions, qualify the caller, collect their details, and book them directly into your calendar. For a home service business where every missed call is a lost job to whichever competitor picks up next, it closes the biggest leak in the business: calls that come in during a job, after hours, or during an emergency (burst pipe at 2am, AC out on the hottest day of the year) all get answered instead of going to voicemail. Anything the AI can't resolve gets summarized and texted to you immediately, so you stay in control without being tied to the phone.

Without a system in place, that call goes to voicemail and the customer moves to the next business on Google, often within minutes — most people never leave a voicemail at all. With our Lead Capture + CRM setup, an automated SMS fires to the caller within 90 seconds in your voice: 'Hi, this is [your business], sorry we missed you, what can we help with?' That single automation recovers roughly 25-35% of missed-call leads on autopilot, without you or your staff having to do anything differently.

Base64 is a Chicago digital marketing and AI automation studio built specifically for local small businesses: contractors, restaurants, retail storefronts, salons, med spas, law firms, and medical practices. We build custom websites, rank businesses in Google Maps and 'near me' searches, set up lead capture systems, and deploy Voice AI receptionists, SMS text-back, review generation, and AI appointment scheduling, so that every search, call, and form fill turns into a booked customer instead of a missed opportunity.

Two pillars: Foundation and AI Automations. Foundation covers custom website design, Local SEO and Google Business Profile optimization, and lead capture + CRM setup. AI Automations covers Voice AI receptionists, SMS text-back and missed-call recovery, review generation, AI appointment scheduling, and no-show recovery. Most clients start with one or two services where the leak is biggest, prove out the ROI, and layer in the rest once the first system is paying for itself.

Custom website projects start at $2,500. Local SEO packages start at $750/month. Lead Capture + CRM setup starts at $500 one-time plus $200/month. AI automation systems (Voice AI, SMS text-back, review generation, appointment scheduling) start at $200-300/month per service, with bundle pricing available when you combine multiple systems. Every engagement starts with a free audit so the pricing and scope are tailored to what your business actually needs, not a generic package.

No. We don't lock clients into multi-year agreements. The initial build (website, automation setup, AI system configuration) is a one-time project, and ongoing services run month-to-month after that. We'd rather earn the right to keep working with you every month by keeping the systems performing than trap you in a contract you're trying to get out of.

We serve Chicago and the surrounding suburbs, with dedicated experience in Pilsen, Gage Park, Bridgeport, Little Village, Garfield Ridge, South Loop, West Elsdon, and Brighton Park, plus the broader Chicago Metropolitan Area including Oak Lawn and nearby suburbs. Because Local SEO in Chicago is neighborhood-specific, we build out pages and citations for the actual communities you serve rather than treating 'Chicago' as one search market.

Home service contractors (HVAC, plumbing, electrical, landscaping, roofing, cleaning), restaurants, retail storefronts, auto repair shops, salons, med spas, law firms, and medical/dental practices across Chicago. The common thread is any business that depends on local customers finding them online and getting a fast response when they reach out — that's the exact system we specialize in building.

Our standard turnaround is 7 days from kickoff to live, for websites, automations, and AI systems alike. The process is: a discovery call to understand your services and current gaps, we build everything on our end, you review and request changes until you're happy, then we launch. SMS text-back can be live in as little as 48 hours, and Local SEO setup is live within 7 days, with ranking improvements typically visible over the following weeks as Google re-crawls and re-indexes your updated profile and site.

Yes. We build mobile-first custom websites for Chicago service businesses, not templates pulled from a builder and reskinned with your logo. Every site is structured around your actual services and the specific neighborhoods you serve, using the exact language and searches your real customers type into Google, with Local SEO and lead capture built in from day one rather than bolted on afterward. Every site also includes forms that route straight into your CRM or inbox, so a new visitor becomes a tracked lead the moment they submit.

Google Business Profile fixes and citation cleanup can show movement in your 'near me' Map Pack rankings within a few weeks, since Google re-evaluates profile completeness and consistency relatively quickly. Competitive keyword rankings on your website take longer, typically 3-6 months of consistent optimization, content, and review growth, because Google is weighing your site against established competitors who've had months or years of authority built up. We report on ranking progress monthly, so you can see exactly what's moving and why, instead of being told to 'trust the process.'

In most cases, yes. We build lead capture and automation systems to route into tools you already use, Housecall Pro, ServiceTitan, Jobber, Google Calendar, Calendly, and others, rather than forcing you onto new software you'd have to relearn. If your current setup genuinely can't support the automation you need, we'll tell you upfront and recommend the smallest possible change, not a full software migration you didn't ask for.

We automate a review request that goes out by text right after a completed job, timed for when the customer's experience is freshest and satisfaction is highest, rather than a generic monthly blast to your whole customer list. We also help draft on-brand responses to incoming reviews, both positive and negative, so your profile stays active, current, and shows Google (and future customers) that you're engaged and responsive.

When a booked customer misses an appointment, an automated sequence texts them to reschedule immediately instead of the slot just sitting empty and the revenue being written off. For services that take deposits, it can also prompt collection of a no-show fee. For salons, med spas, and service appointments generally, this recovers a meaningful share of appointments that would otherwise be a total loss, without your front desk having to chase people down manually.

Every system we build includes ongoing monitoring and support, it's never a one-time handoff. If a lead source stops converting, an automation misfires, you want to change your AI receptionist's script, adjust pricing mentioned to callers, or add a new service area, we make the update. You're not left with a system you have to maintain yourself or a vendor who disappears after the invoice clears.

Book a free audit. We'll review your current Google Business Profile, website, and lead response process, show you exactly where leads are slipping through right now (missed calls, incomplete profile, slow follow-up), and recommend which system to build first based on where you're losing the most money today. No cost, no obligation, and no pressure to buy everything at once.